Yesterday in a stunning move of are you fricking serious, PepsiCo – owner of Doritos – announced #Ladydoritos. This move initially sounded like it must be a joke because I don’t know if you’ve heard but we’re in 2018 and we’ve never needed lady crisps before (can we call them crisps? I know academically that they’re tortilla chips but calling them just chips feels more Americanised than I’m fully Britishly comfortable with) and it’s starting to feel like someone got a bunch of creatives in the room and set them the task of finding fresh and innovative ways to ruin literally anything and just crowbar those patriarchal stereotypes right on in. I don’t believe Jeff from marketing sitting on the back table was serious when he said “crisps without the crunch for the ladies”, I believe he was just seeing how far he could take the joke but nope here we are and Jeff is probably living an emotional rollercoaster of feeling like he’s totally nailing life followed by a sinking feeling that he might get fired for the backlash.
Anyway the point is that this article (which I’m going to quote extensively) from the New York Post made its way onto my newsfeed telling me in the headline “Doritos to make ‘lady-friendly chips that don’t crunch for women” so I didn’t bother opening it. I rolled my eyes and continued about my day living grumpily as a sceptical woman in the patriarchy. Because doesn’t it sound utterly ridiculous? Isn’t half the point of crisps that they crunch? I mean, they’re literally called crisps ffs. It’s in the name. To me it just suggests that they’re going to make soggy pieces of something in a bag and I don’t believe anyone of any gender wants that. So I mostly ignored it because I thought the mild uproar and sarcastic comments would pretty much be covered by other people. I like to comment when I feel like I’ve got something useful to say and to be honest, I don’t even like crisps so I didn’t think I’d be adding anything that wouldn’t have already been said.
Then I was nudged by a friend into bothering to open and read the article and I saw that this wasn’t a weird assumption that they’d arrived at by chance or jest – no. This was actually researched and women apparently “do not like to crunch loudly or lick their fingers when eating in front of others” according to Global chief exec Indra Nooyi who took time out of her busy 1952 schedule to visit us in the 21st century.
Indra also provided this gem: “You watch a lot of the young guys eat the chips, they love their Doritos, and they lick their fingers with great glee, and when they reach the bottom of the bag they pour the little broken pieces into their mouth, because they don’t want to lose that taste of the flavor [sic], and the broken chips in the bottom. Women would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers.”
WHEN DO YOU EVER WATCH A LOT OF YOUNG GUYS EATING TORTILLA CHIPS? WHERE? ARE YOU HIDING IN BUSHES WITH BINOCULARS INDRA? I LITERALLY NEVER DO THIS. ARE WE SUGGESTING THAT THE TARGET MARKET RESEARCH GROUP FOR THIS WAS A BUNCH OF PORN STARS MAKING SOME KIND OF CRISP BASED PORNOGRAPHY? I CANNOT IMAGINE HOW THEY THINK THEY KNOW THIS. THERE IS A LOT I DON’T UNDERSTAND HERE.
Also have they ever even been anywhere in public? I have definitely seen women pouring crisps into their mouths and getting to the crumbs at the bottom. In my just-as-valid-and-controlled-as-theirs research.
And finally: “It’s not a male and female as much as ‘are there snacks for women that can be designed and packaged differently?’ And yes, we are looking at it, and we’re getting ready to launch a bunch of them soon.”
That is literally “a male and female” you utterly bullshit ridden buffoons.
So I made some snarky comments like “I’m not ashamed of pouring in public, I’d like to do some pouring of crisps but onto Indra Nooyi’s face” and also pointed out that today is 100 years since women got the vote in Britain and right now we’re fighting against patronising crap like PepsiCo trying to give us unnecessary #LadyDoritos. If we’ve got equality in voting surely we can have equality in tortilla chips? Right? Guys? Hello?
Oh you couldn’t hear me over all my manly chip crunching? YOU’RE WRONG I HAVE EXCELLENT DICTION AND THIS IS WRITTEN DOWN.
Stuff like that, laden with snark and general displeasure and designed to make you laugh and grimace at the stupidity of it all. But I couldn’t shake the feeling that something more is afoot here.
Because I thought about it and actually I do believe the (presumably uncontrolled and mostly anecdotal) research. It probably did show that women don’t like to lick their fingers or pour crumbs into their open mouths in public. I believe that there is a self consciousness around eating that is prevalent and predominantly felt by women. I believe what they’re saying – not that women want soft crisps (idiots, no one wants that) but that women do feel a pressure to maintain an outdated, yet weirdly ingrained demure image. I believe that women have been made to feel that relishing and enjoying food is unattractive. And of course, we have been conditioned to believe that we must be attractive at all times. However will we feel any self worth if we are not struggling to squeeze ourselves into society’s godawful tiny, contradictory, narrow, unattainable frame of what a woman should be? We are constantly told we should be given less. The size of the bags will now be designed to fit into women’s handbags…but this is bizarre and nonsensical too. Loads of men don’t carry bags AT ALL* and I don’t see Pepsi trying to make pocket sized Doritos. Women’s bags are often huge – if anything we should be getting an even bigger pack! The justification here doesn’t make sense. If I wanted them, why would I choose to buy a small bag of soft crisps when I could buy a big bag of crunchy ones? Women are being utterly shafted by sexism and it’s a problem of the patriarchy’s own making. And once again we’re being told to eat differently, eat less, that’s not for women (incidentally, you don’t want to get me started on Yorkies) it’s just for men because it’s big and crunchy and might taste good or make a bit of a mess. God forbid a woman should look anything less than impossibly perfect at all times. God forbid a woman should just enjoy a snack without giving a shit about how she looks eating it, who is judging her or what calories are in it. Men are so confident about their public appearances they literally whip out their dicks and piss in the street on the reg. Women can’t even eat a packet of shit crisps without being judged negatively and given a poor substitute that we don’t even want. And why? Just because people think we don’t go for the crumbs at the end of the pack? Or because they don’t want us to?
The bottom line for me is:
The patriarchy has created a situation. The patriarchy now perceives it to be a problem. The patriarchy has created a solution that fits its own agenda of keeping men and women divided and in the process, giving women less and making women less.
It’s really easy to dismiss something like this as irrelevant or unimportant, but it ties into the bigger picture. So much of continuously fighting for equality for women does. We can have a laugh about this one sure, but we mustn’t forget where it’s really coming from and why there’s a pretty shady layer of dark misogyny underneath it all. Because if women were constantly taught not to care about our appearances so much, if we were told to source our self worth and value somewhere internally rather than from others’ perceptions of us, what would all these companies do? They wouldn’t be able to exploit our self conscious insecurities any more, that’s for sure. So don’t let them bullshit us with this nonsense. It’s 2018 already – this stuff is getting *really* old.
*BECAUSE POCKETS ARE ALSO A FEMINIST ISSUE. Just think – if we weren’t told we need to carry so much bloody stuff around with us all the time we wouldn’t need bags. If we had decent pockets on our clothing we’d be able to put all we actually need into them. If we had pockets that were equal in usefulness to men’s pockets no one would suggest making handbag sized things but if they did they’d be bigger and more glorious and generally better and not smaller, shitter patronising flavoured
crisps soggy tortilla chips with an aftertaste of sexism. PUT THAT IN YOUR POCKET AND SET FIRE TO IT.
The Financial Times have done a piece of undercover journalism that you might think happened in 1958 but in fact occurred in 2018. In case you haven’t seen it, you can read it here – they’ve dropped the paywall so off you go, no excuses now.
It’s been written carefully enough so that although people have been named and shamed, no one has been directly accused of anything and there is even a disclaimer to say that the seating plan the Financial Times has seen is not a guaranteed understanding of the list of actual attendees. But to be honest I don’t care. It’s enough of a totally galling blow to the concept of respect for women or treating us like humans that this event exists. It’s enough that the men invited are at the tops of their fields, are influencers and big names. It’s enough that the only women who are in the room are the ones who are there for entertainment, for display. It is enough that this event has existed for 33 years in whatever iterations it has been and not one of those men has ever thought to blow the whistle. For. Shame. All of them should feel as sick about themselves as I do.
While reading this article I kept thinking “oh it can’t get worse, can it?”
But of course, it can. You’d think I wouldn’t be quite so naive as to think that all those things are enough. The exposé mentions that the dinner raised more than two million pounds for charity…but what is the cost of that? Sure, these men are cracking out their cheque books and bidding on mostly innocuous high end prizes (the slogan “spice up your wife” for the plastic surgery prize was a fresh wave of totally disrespectful, reductive to women nausea) but who is really paying the price of this event for these charities? Because to me it looks like that money comes at the cost of the safety of 130 young women. Someone might bid £400 000 on
feeding his ego sorry, on naming a children’s hospital wing after himself, but if he’s doing it while sticking his hand up an 18 year old’s skirt who thought she was coming to do a black tie event as a hostess…doesn’t that somehow defeat the point?
“Oh but it’s not the men’s fault that there are young women there” – sure, the men didn’t hire them and we’ll come on to who did in a minute, but it’s funny because I’ve been in a workplace or a restaurant before as a customer or an employee or a visitor. I’ve never felt the need to grope someone. I’ve never felt the need or the desire really to just sexually assault and harass someone while they offer me a drink. You’d think these moguls and businessmen might be able to take some kind of responsibility for their actions right? We all get to decide how we behave. One of them could have blown the whistle. One of them could have decided this wasn’t an acceptable way to treat other human beings. I’ve also worked as a hostess for events before but you know what? I’ve never had someone stick their hand up my skirt while I’m offering round canapés and been told that “it’s a Marmite job. Some girls love it, and for other girls it’s the worst job of their life and they will never do it again” by the woman who has hired me. As if I’m supposed to just take it as part of acceptable working conditions.
So speaking of Caroline Dandridge…I find it really hard to contain my loathing of this person. To put it bluntly, what kind of person, what kind of woman sends young women into an environment where there is such a high risk of them being sexually assaulted, they’re basically meant to expect it? Except they’re not. The men are referred to as “annoying”. Not “harassing you and illegally touching your body without consent.” Not “in an environment set up for them to feel like they’re allowed to commit a sexual crime.” Just “annoying”. I can think of lots of things that are annoying – people humming, public transport being delayed, when I leave the house without an umbrella because it’s sunny but then the weather changes really quickly and suddenly it starts to rain and I wish I had that umbrella. Those are all prime examples of annoying things. You know what’s not annoying Caroline? It’s when you go to work as a young woman expecting to serve drinks and instead of that you get groped and touched against your will.
But it’s ok everyone, it’s ok because Caroline Dandridge’s organisation Artista has what the Financial Times calls “an enforcement team” and when you read that phrase you think “oh phew, good they’ve got people in place to protect the young women in case things get out of hand” but no that’s actually not what they’re for. They’re there “prodding less active hostesses to interact with dinner guests”. So the enforcement team are there to make sure the young women don’t take themselves out of an uncomfortable or difficult situation where they feel their personal safety is compromised. The enforcement team are there to make sure the women don’t escape to safety or take a break from being physically violated.
“Maybe they can go to the toilets!” You might think, in a desperate attempt to find a place of respite. Yes! Good idea – the toilet! That’s a place where for decades women have sought refuge, hidden and cried and regrouped themselves to return to the battle that is working and living in the patriarchy. The toilet – that will feel safe. They can hide there for 10 minutes and-Nope. According to the report from the Financial Times:
“Outside the women’s toilets a monitoring system was in place: women who spent too long were called out and led back to the ballroom. A security guard at the door was on hand, keeping time.”
Oh did I mention also that their phones are taken away? But if something awful does go down, they’re told by Caroline Dandridge to contact her except she phrases it as “if any of the men become too annoying”. How does she want them to contact her? By pigeon? By standing a minute and looking for her? Oh no wait, stand for too long and you’ll be hustled by someone throwing you back into the threatening situation you’re trying to leave. This woman has systematically stripped 130 young women of their ability to have any kind of safety. She’s taken away their ability to rest for a minute and regroup. She’s timing them on the toilets. No partners are allowed at the event. No support system. And she’s taken away their phones. So no outside contact or ability to call for outside help. This woman has single handedly enabled a room full of already entitled men to take advantage of women who are younger and more vulnerable than them. Caroline Dandridge tells them their phones will be “safely locked away” but there’s nothing safe about it. Well OK maybe the phones will be safe, but the women certainly won’t be.
“But these women are choosing to be there and some of them have done it before and some of them love it!” I hear you defend. You might be right. Some of them probably need the money and make that choice knowingly. And some of them are strong enough to draw their own lines and decide what they do and don’t want and will be confident enough to say no when it’s too much. And some of them weigh up the choices and decide that even if they hate it maybe it won’t be so bad. But to me it sounds like it would be horrific. I mean, I’m not tall or particularly thin so I’d never make the cut but tables of older, rich and entitled men who think that because they have enough money they’re entitled to touch me wherever and however they want, who are then put into a room where they’re basically told that yes this is true…that’s a combination of about 7 different nightmares for me. These are men who have real power, real influence and could be part of more than just giving money to places. These are men who could be part of a social change, who could ensure their companies and spaces are safe not just for men but for women too. I don’t know what it’s like to be a man but if I were in that room and I knew that there were women being touched in ways they don’t want I couldn’t sit back and let it happen. I couldn’t just keep presenting or eating or standing there. I’d feel a sense of responsibility to them.
This is not the same as sex work or the sex industry. Because I imagine for this “black tie event” the job description doesn’t outline the need to accept a man groping you as part of your duties. There are many varying circumstances around sex work but I think generally the people know they’re going to do a job that involves some kind of sexual interaction. I don’t think that’s the case here and if it were made clear from the start I wonder how many legal ramifications Artista would run into. I wonder how many applicants they’d get. I wonder if the whole event would still want to run this way if they admitted openly what they’re doing and how they’re operating, if they directly addressed what they’re expecting of the young women who come to work there and what they’re allowing and enabling for the men who leer at them. This event happens and keeps happening because it’s allowed to be a well kept secret. The men won’t tell and the women have to sign non-disclosure agreements, so they can’t tell…or at least not without serious legal and probably financial consequences. I don’t imagine any of the “students…actresses, dancers or models [who] did occasional hosting work to make ends meet” can afford those kinds of consequences.
There are so many points of disgust for me that I could go on. I could write thousands of words about the power imbalance, the system, the patriarchy, how women are set up again and again to be taken advantage of and used and disregarded as people. But I have to end somewhere. So my final port of call is to commend the two women who went undercover and reported on the event. The women who may or may not have known what they were in for, the women who had to be “tall, thin and pretty” (the three criteria us women must have for any job of course) for £150 for a night’s work plus £25 for a taxi home. The undercover reporters who may well be those three perfectly fine things to be but who had to reduce themselves to be seen as being only those things for the sake of this job. And what a totally fantastic job they have done. If this were a show I’d be on my feet applauding and I don’t think everyone deserves a standing ovation. But these women do and I hope the consequence of their stellar reporting is that this event is brought to its knees. I hope that at every point there are people who will take a stand – the organisers, the supporters, the members and the charities who benefit from this event. I hope they all rethink what they’re doing; why they feel the need to behave this way and why they want to treat young women in this way.
I hope they raise even more money next year by inviting women to sit at the tables, rather than parading them to grope and sexually harass in their evening’s workplace.
Update: within hours of the story breaking but after I wrote this piece, it was announced that the Presidents Club will no longer be operating as a fundraising body and the charity dinner will not be held again.
I often feel that I am a bit of a grinch when it comes to feminsim. I spend a lot of my time thinking that although things are progressing, they are not progressing well enough or fast enough for my liking. I have to remind myself on a regular basis that these things take time, more time than they should take, that I must be patient, that equality does not serve everyone’s agenda equally (even though I think those agendas are often terrible and don’t deserve to be served at all). So it is with a heavy sigh and a weary feeling that I write this piece.
Buzzfeed reported that Uber had an alarmingly high number of sexual assault and rape complaints registered, in an exposé written about internal data and customer safety. The numbers in the below quote from the article are disturbing and scary and no doubt lead to justified fears for female safety.
“In one screenshot, a search query for “sexual assault” returns 6,160 Uber customer support tickets. A search for “rape” returns 5,827 individual tickets. Other variations of the terms yield similarly high returns: A search for “assaulted” shows 3,524 tickets, while “sexually assaulted” returns 382 results.”
So far nothing seems too grinch-like from me right? Buckle up. I’m just getting started.
Michael Pelletz from Boston used to be an Uber driver and was so horrified by the notion that women wouldn’t be safe in Uber that he blew a massive whistle and started a nationwide investigation into each and every claim against drivers for sexual assault and rape.
He didn’t do that at all.
What he has done is created an app called Chariots for Women, a taxi service app that only women and boys under the age of 13 are allowed to use to ensure they get home safely, because all the drivers are female.
“What’s wrong with that?” I hear you wondering.
“I AM SO GLAD YOU ASKED LET ME TELL YOU,” I would reply if I weren’t imagining this exchange.
1 – Segregation is not the answer. If anything it may make the situation worse. What if I want to or have to or choose to use uber after Chariots for Women is available? What happens if I use uber, and I am assaulted or raped? There is suddenly a narrative created where it’s very easy to say “well, you could have used the ladies one where you wouldn’t have been raped.” Doesn’t that sound disturbingly similar to the classic victim blaming “Here are all the things you could do to not get raped” line of thought? By giving women the choice to use “the dangerous rapey Uber” or “the safe and friendly ladies only one” you put the onus on the women to choose and you condone the behaviour of the people who are raping. Because what is their punishment? Also can you just imagine if someone segregated cabs based on race? Or sexuality? How would we all react to that I wonder?
2- Women also commit crimes. Michael Peletz said that an incident where he thought a shady passenger might be about to pull a gun on him made him wonder if he’s this scared how a woman might feel. And in this Dose article, he is thanked. Why are we thanking him for assuming a man will handle a gun being pulled on him better than a woman? If someone pulls a gun on you while you’re driving, it doesn’t matter what your gender is, you’re probably screwed. It is sexist nonsense to think that a) a woman won’t ever carry a gun IN AMERICA WHERE YOUR GUN LAWS ARE LUDICROUS, and b) that a woman would be more afraid than a man finding out that a passenger has pulled out said gun. Sexist. Nonsense.
3 – Segregation is still not the answer. Taking women away from men wraps us in mystery, like placing us in a tower and calling us princesses. I am not mysterious and I do not want to be held apart from men as some kind of mystifying creature. I do not need to be shut away in a separate room / building / car and protected. I need people to be taught that they must treat women with respect. I need people to have better education on what it means to consent to sex. I need people to stop buying into a narrative where I am, and all women are a temptation that must be removed. I don’t need to be hidden. Women do not need to be removed so a man doesn’t rape us. Men need to control their urges and respect us more and so they don’t rape women. Don’t punish us and call it protection.
We still have such a long way to go with acknowledging women’s rights. In the UK, in Northern Ireland, where a woman can be prosecuted for having an abortion. Still. In 2016. We have a 25% pay gap. Still. In 2016. The latest NHS junior doctor contract has basically just decided to make it harder for women to become doctors or at the very least has ensured that sneaky pay gap won’t be going anywhere any time soon in the medical industry. And don’t even get me started on places like Saudi Arabia – where a woman may not drive, try on clothes in a store or apparently go into an un-segregated Starbucks herself to buy her coffee. Lest she be seen. Lest she be heard. Lest a man cannot control his urges and desires upon knowing a woman is behind a closed, locked door, removing clothes or upon hearing the dulcet tones of a female voice ordering a grande skinny mocha iced latte, extra cream, double blended. They’re right of course. That is just too sexually arousing. I wouldn’t know how to contain myself either.
I am so tired of feeling frustrated with a world that does not want to catch up. I am so tired of hearing stories of women who are pushed to the back, who are concealed, who are separated and segregated and told that we must not be seen because if we are, we’ll be in danger. And we’re supposed to be grateful. I’m supposed to be delighted by the fact that I can be separated from men and have my own special woman car service. Am I grateful? Am I fuck.
Stop punishing us for being women and start punishing the men who are perpetrating these crimes for being criminals. To draw the racial comparison again – if a white person beats the crap out of a black person, is the black person asked to stay indoors? Or hide? Or somehow make themselves look less black? No. Of course not. And yet with women….
There is no such thing as non-consensual sex. That is called rape. There is consensual sex and there is rape. Sexual assault is a crime. Rape is a crime. Stop telling the story that women are to blame by hiding us away. Giving us our own special app is not a gift – it’s a cop out that allows rapists to get away with raping. I am not a temptation that just needs to be removed. So can we just stop pretending that we’re doing something good every time we perpetuate the problem of sexual assault and rape being a socially acceptable crime that we pussy foot around and repeatedly don’t deal with?
Golda Meir was Prime Minister of Israel from 1969-1973 and there was a discussion in parliament about a number of rapes and sexual crimes occurring. There was a suggestion that a curfew should be enforced for women, that to keep them safe they should be indoors by nightfall. Golda Meir famously replied,
“But it is the men who are attacking the women. If there is to be a curfew, let the men stay at home.”
Stop punishing women for the crimes that men commit.
Initial reactions to Emma Watson’s #HeForShe launch speech at the UN Conference last week were fairly positive. Then a bunch of 4chan lowlives threatened to leak naked photos of her and made a countdown to her death (whether that was meant as a metaphorical death like the death of her reputation or as a real thing is unclear. Either way it was shamefully horrible, creepy and nasty) and support for Watson and the campaign soared.
For the record, I support the campaign and think it is a positive step in the right direction for achieving gender equality.
Main Point / Argument:
A friend of mine told me she was disappointed because she watched the speech after seeing it hyped up and shared a lot on Facebook but expected more from it. I agree with her assessment – the speech was good but not the most rousing, amazing thing I’ve ever seen. But here’s why I think that’s ok: it didn’t need to be. It wasn’t meant for me. It wasn’t meant for my friend either. It wasn’t a speech for the interested and engaged feminist. It wasn’t really a speech meant for women at all. It was relatively mild and it was measured and it didn’t tell us anything we didn’t already know. It wasn’t that inspiring to us female-women-lady-folk because it wasn’t aimed at us in the first place. It was a speech for men. It was an introduction to feminism for men, particularly men who are afraid or ignorant of it. It was a baby step for those who cannot yet confidently walk in feminism’s equality based corridors. And it was exactly right to be so.
A lot of people seem to think the campaign sends the wrong message, but we’re painfully naïve if we think everything will change in a day or with one campaign. The message the #HeForShe campaign sends is not that it’s a boys’ club at all, rather that it’s a boy’s way in to a girls’ club – very much a reversal of the stereotypes we’re used to (also check out my navigation of that complex, correct apostrophe usage. All hail good grammar! God I hope I got it right.) Historically, the boy version of a club comes first and the girls are allowed in later via a sometimes patronising, watered down version, e.g. scouts and brownies. This campaign is a magnificent idea. It’s providing an entry point (snigger) for men into feminism.
This is not about giving feminism legitimacy by asking the men to be in it. This is about demystifying feminism so they stop being afraid of it. It’s not a perfect version of the message nor a perfect message, but hey, guys? News just in: it’s not a perfect world. The same aforementioned intelligent, feminist, woman friend of mine who was disappointed by the speech said:
“It shouldn’t be about their mothers and daughters and wives and sisters. They should just understand that we’re equal humans and that should be enough to make them feminists.”
And she’s right. It should be enough that we’re people, and to treat us with anything but equality is mistreatment. But it’s not like that. It has been demonstrated time and again throughout history across the world that it is not enough. And all the “but it should be” in the world doesn’t seem to change that.
So we have to take our strategy back a few steps and think practically.
Perceived gripes / problems / some true things:
*Yes. The campaign is a fair bit behind where a lot of thinking women are today.
*Yes. The campaign is being marketed for men – something that seems counterintuitive for a movement that is about equality for women.
*Yes. It absolutely sucks that we apparently cannot effect the change we want on our own, that for there to be progression we must have male support.
Or we could look at it this way:
*If you’re one of those thinking women then, yay and congratulations, not everyone is as smart as you. You’re a progressive thinker, ahead of the curve, you’re correct and the bloody UN says so! Hooray for you!! You believe we should all be equal because we’re human regardless of gender, race, religion or culture – and so with this knowledge and human understanding and international support, you have the power to educate and do good things. So be active, make a difference and use it wisely.
*The campaign is being marketed for men because they’re behind. They’re the ones who need to catch up. The male marketing isn’t a negative, it’s a positive. We’re making it accessible. It’s being marketed to the feminist minority. Isn’t that kind of amazing? Plus I remember reading about a psychological study years ago (apology for lack of reference – it was in a psychology magazine from maybe 2009, so literally years ago) that posited that if a woman tells her friend that she thinks a man is good looking, the friend won’t necessarily also think this man is attractive. But if a man tells his friend that a woman is good looking, his friend is likely to agree with him and they all go “yeah mate she’s well fit” together. The upshot of this was a conclusion about group mentality and how men are more likely to agree with each other about good ideas and attractive people. So if men are more likely to do that, doesn’t it make sense to get a big group of them into feminism so more of them see it as a good idea and follow suit?
*Political campaigns know full well they need the female vote as well as the male vote to win. This is like that. Feminism is the presidential candidate and so we have to get the male vote as well as the female vote, because men are also people and we need and want them on our side because we’re the good guys and why would we not welcome more good guys? We want to win. So let’s get more good guys on board.
Feminism is not about isolating ourselves or elevating ourselves to so far above men that they feel they cannot reach us. Feminism is about equality. For women. And, by definition of equality, also for men. It’s about equality between the genders / sexes. And we need both of those binary bastards to be on board if it’s going to work.
This is a campaign to raise awareness. It’s not for you – the one who is already aware. It’s not for you because you’re already there. You’re already involved by the virtue of being female and thinking and feminist and we’re not just preaching to the choir now. We can’t have it both ways. We can’t be the minority asking for equality but then complain when we’re treated like the majority. We started this club. And now we’re opening the doors to new members. If you’re already a member there’s no need to reapply.
I’m terrible at maths and I’m slightly scared of it. I couldn’t attend a degree level maths class and I wouldn’t want to. Furthermore, if someone invited me into a beginners maths class and I saw on the sign up sheet that loads of experts were going to be there I’d be terrified and embarrassed by my lack of knowledge and would probably be put off signing up. We learn gradually. We don’t jump in at the deep end of knowledge. We can’t expect to effect change and teach people about feminism if we’re not willing to give them the time to learn. It’s not patronising, it’s understanding. And yes, we may be impatient for them to catch up but we have only just properly, publicly asked them to join. We’re trying to overturn an ingrained mentality that has been present for most of humanity’s existence. Old habits die hard and this – prejudice – is one of the oldest habits around. Give the newbies a chance. Because sadly, it’s not enough that we’re all human and deserve equality.
So here’s what I suggest to my fellow wonderful, intelligent, feminist women: be happy that we’re on an internationally, publicly supported road to achieving gender equality. Realign your expectations of this campaign. Stop thinking about it in terms of what belongs to you. Feminism / equality is for everyone. And in lieu of being able to sign up on the website for yourself, ask a man you know to sign up (link provided below) and educate him. Open the door, welcome a new member to the club, share the knowledge and help the world change to be better.
Gentlemen! Sign up here: